Product Marketing, Naming, and Web Copy

NerdWallet+ Launch
We designed the look, feel, voice, and tone of NerdWallet’s new premium offering. We kicked it off with a video announcing the launch.

We then created the main homepage and subsequent feature specific webpages, defining the look, feel, voice and tone.

Nerdy Merch
We designed the look, feel, and all the super fun words for our merch landing page and all of our swag, making sure to capture the tone, voice and Beluga spirit of our Super Bowl commercial.

NerdWallet Best-Of Awards Landing Page Refresh

Each year we promote our best financial products of the year. Each year we learn what works best, what can be better, and optimize to create the best experience possible. In 2024, we beat each previous iteration, focusing on the Nerds and their unbiased approach to bringing you the best financial products of the year.

NerdWallet Wealth Partners
Not only did we do the naming and branding for this new luxury feature, we designed our landing page experience going for a more upscale look and tone.

Branding and Naming

Naming can be a challenge, but not when you have a process to get you to strategic names that stand out. I even have my own three step process.
These are various product features, tools, and even a podcast that I’ve named and branded.