Eat24 Super Bowl Spot 2015
We needed to make noise to compete with new food delivery upstarts like Uber Eats and Caviar. So we hired Snoop Dogg and Gilbert Gottfried and made a Super Bowl Spot. Shortly after this spot aired, orders went up, traffic doubled and Eat24 was bought by Yelp for $137M.
Dish Network
When Dish network joined forces with former home entertainment powerhouse Blockbuster, we were asked to come up with ways to promote their giant library of content. We focused on three key emotions that movies and TV feed to help us feel human: Love, Fear, and Laughter.
Case Study: Advertising on Porn Actually Works
We went where no food delivery app had gone before. Porn.
Results:
Traffic increase: 242%
Order lift: 322%
Blog Traffic Up: 3000%
Press from Adweek, CNBC, Fast Company, and more.
Stunt: Eat24 Shuts Down Their Facebook Page. Mark Zuckerberg and the Internet go insane.
Eat24 Breaks Up With Facebook
After months and months of low engagement we decided to very publicly break up with Facebook.
Results:
Order Lift: 327%
Blog Traffic: 1324%
Download Increase: 248%
Press from CNN, Mashable, Business Insider, USA TODAY, and more.
Direct Response Videos
Ran a series of videos on Youtube, Facebook, Spotify and more.
Results:
Click through rate was 8 times higher than any video.
Orders and awareness were 76% more than any other video.
Interaction and messaging on Facebook was 200% more than standard posts.
New York City Grand Central Station Takeover
Created 86 original pieces with our in-house designers. Increased awareness, downloads, and orders increased 4X times during the month ran.
